Why the platform price war is causing a headache for advisers

How the platform price war is affecting advisers

clock • 8 min read

Nicola Brittain investigates the impact of the industry's race to the bottom on advisers' platform strategies

Some people describe the current downward pressure on price in the platform market as a 'race to the bottom' and the resulting disruption is beginning to be felt by advisers. This pressure is the result of the proliferation of clean share classes, following the release of platform paper PS13/1, released in April 2013. The paper banned commission on new business and was enforced just three months ago, on 6 April 2014. Clean share classes, with no attached commission, are more transparent than previous bundled share classes and it is this transparency that has resulted in reduced prices...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

AJ Bell signs up to The Platforms Association's transfer charter

AJ Bell signs up to The Platforms Association's transfer charter

After being missed off TPA’s initial list

Sophia Panayi
clock 28 September 2026 • 1 min read
Big players give The Platforms Association's transfer charter a miss

Big players give The Platforms Association's transfer charter a miss

AJ Bell and Parmenion choose not to sign up

Sophia Panayi
clock 25 September 2026 • 2 min read
Most platforms sign up to transfer charter

Most platforms sign up to transfer charter

Signatories include Benchmark, Fidelity International and Quilter

Sophia Panayi
clock 17 September 2026 • 3 min read