The power of social media: Turning your followers into clients

Social media isn't just Twitter, Facebook and LinkedIn it's the whole internet and can be harnessed to bring clients to your doorstep, according to expert Bridget Greenwood. Speaking at Panacea Adviser's social media event Greenwood, director at Financial Social Media UK, said advisers can harness its power and build their influence with a few simple steps. Greenwood said using social media effectively - turning those all-important followers into even more important clients - is all about understanding influence. "It's about understanding the influence you can have over people and ...