The advisory profession Holy Grail is a quality referral borne out of a solid relationship with a current client. Inspire marketing consultant Carrie Bendall reveals how to achieve this time and again.
"Advisers are amazing, you change lives, you make people feel very happy. You make sure clients are treated fairly. You do extreme good. So why is attracting the right clients still difficult?" It is a question practically every adviser has worried about at some point during their career. Luckily though, Inspire marketing consultant Carrie Bendall also has some answers. The first step is personal re-evaluation. "Maybe you're not top of mind enough. Maybe clients don't recognise the value you provide. You need to discover your unique difference - your ‘why'. "Go back to the begin...
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