Lee Travis: We should all get behind the PFS's Consumer Confidence Campaign

CONFIDENCE

clock

Advisers must stick together in order to gain trust from consumers, writes Lee Travis, chief executive at the New Model Business Academy...

Consumer research evidences that, across the board, financial services are viewed with suspicion and a lack of trust. We need to unite if we are to stand a chance of this changing. Winning the trust of the public can only be achieved interdependently as a collective, united in the cause for just recognition, not as a sector critically vocal of one another. Wasn’t building consumer confidence one of the primary drivers of the Retail Distribution Review (RDR)? So why now, a year after its implementation, does research from unbiased.co.uk suggest that only one in five people has sought advi...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Tessa Lee: The invisible cost of poor client data

Tessa Lee: The invisible cost of poor client data

How can you improve data quality?

Tessa Lee
clock 23 July 2026 • 4 min read
Dean Proctor: Hopes and fears for the new PM and cabinet

Dean Proctor: Hopes and fears for the new PM and cabinet

Stability, simplicity and the chance to do things differently

Dean Proctor
clock 23 July 2026 • 5 min read
Should spousal maintenance be abolished? A modern perspective

Should spousal maintenance be abolished? A modern perspective

Making the case for abolition and retention

Amy Walpole and Karen Brennan
clock 22 July 2026 • 4 min read