Lee Travis: We should all get behind the PFS's Consumer Confidence Campaign

CONFIDENCE

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Advisers must stick together in order to gain trust from consumers, writes Lee Travis, chief executive at the New Model Business Academy...

Consumer research evidences that, across the board, financial services are viewed with suspicion and a lack of trust. We need to unite if we are to stand a chance of this changing. Winning the trust of the public can only be achieved interdependently as a collective, united in the cause for just recognition, not as a sector critically vocal of one another. Wasn’t building consumer confidence one of the primary drivers of the Retail Distribution Review (RDR)? So why now, a year after its implementation, does research from unbiased.co.uk suggest that only one in five people has sought advi...

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