Is the move to super clean worth the trouble?

SUPER CLEAN

clock

Is a 10bps reduction enough to prompt an adviser to review their fund selection? Henry Brennan finds out if super clean is too much bother.

The current slew of super clean share class offers stand to fall short of providing a worthwhile incentive for advisers to switch platforms, according to research from CWC, in co-operation with IFDS. The report – Call my Bluff – found that roughly one third of advisers would review their fund selection in response to a 10bps reduction, broadly the sort of terms being brought to market by providers such as Standard Life and Investec. The survey found no advisers that would be moved to review their selection for a discount of 5bps. A reduction of 10bps would prompt 33% of advisers to...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

FNZ launches adviser-focused AI tool as personalisation demand grows

FNZ launches adviser-focused AI tool as personalisation demand grows

Generative AI solution intended to cut admin time and help advisers meet Consumer Duty standards

Sahar Nazir
clock 19 August 2025 • 2 min read
Scottish Widows' Bold predicts adviser 'flight to trusted quality' in fragmented platform market

Scottish Widows' Bold predicts adviser 'flight to trusted quality' in fragmented platform market

‘There will be potential platform consolidation’

Jenna Brown
clock 18 August 2025 • 6 min read
Aviva platform net flows climb 28%

Aviva platform net flows climb 28%

Driven by higher adviser client retention and expanding direct wealth channel

Sahar Nazir
clock 14 August 2025 • 2 min read