Is the move to super clean worth the trouble?

SUPER CLEAN

clock

Is a 10bps reduction enough to prompt an adviser to review their fund selection? Henry Brennan finds out if super clean is too much bother.

The current slew of super clean share class offers stand to fall short of providing a worthwhile incentive for advisers to switch platforms, according to research from CWC, in co-operation with IFDS. The report – Call my Bluff – found that roughly one third of advisers would review their fund selection in response to a 10bps reduction, broadly the sort of terms being brought to market by providers such as Standard Life and Investec. The survey found no advisers that would be moved to review their selection for a discount of 5bps. A reduction of 10bps would prompt 33% of advisers to...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

AJ Bell reports record platform AUM of £103bn

AJ Bell reports record platform AUM of £103bn

AUM and customer numbers both up 19% in the year

Jenna Brown
clock 23 October 2025 • 3 min read
Private markets for the mass affluent: How wealth platforms can scale access

Private markets for the mass affluent: How wealth platforms can scale access

‘The opportunity is clear’

Borja Largo
clock 15 October 2025 • 5 min read
AJ Bell Investcentre integrates with Dynamic Planner to ease adviser admin load

AJ Bell Investcentre integrates with Dynamic Planner to ease adviser admin load

Move to alleviate the administrative burden for advisers using its platform

Jenna Brown
clock 14 October 2025 • 2 min read