Could more advice options get clients on board quicker?

If too much choice can put consumers off making a purchase, what effect might too little choice have? Research published by the University of Chicago Press found that people are far more likely to purchase a product when offered at least two options. The phenomenon has been coined the ‘single-option aversion'. But is the same true for all retail services? One adviser – Alan Dick, principal of Forty Two Wealth Management and vice-president of the Institute of Financial Planning – was so intrigued, he has decided to the put the idea to the test. Forty Two typically only offers a si...