The growth of D2C platforms

The direct to consumer (D2C) platform market has been growing rapidly alongside the adviser wrap platform market in the run up to RDR and into 2013. Assets under administration on D2C platforms increased 29% from £73.2bn to £94.2bn in the year to 31 September 2012 and Platforum predicts a doubling of AUM by the end of 2014 to £180bn. Nearly two thirds of all D2C assets go to the top six players which are in order of size: Hargreaves Landsdown, Barclays, Fidelity, TD Direct, Selftrade and Alliance Trust. A number of white labelling partnership arrangements with these players have bolstere...