Not so super: Ed Dymott examines our obsession with price

NOT SO SUPER

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If price is the only focus of our industry, then all we will see is a race to the bottom, writes Fidelity head of business development, Ed Dymott.

When we look back in a few years’ time, we may well consider 2013 as being a year that redefined the investment industry. The pace of change over the last few months has reached almost breakneck speeds and it doesn’t appear to be slowing down any time soon. The regulator, now rebranded the Financial Conduct Authority (FCA) in an obvious attempt to avoid confusion with the Food Standards Agency, must be looking at the current market debates around price with some glee. One of the biggest objectives for the regulator in the past few years has been to increase market competition and focu...

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