How to write your elevator pitch

Let’s imagine the doors of the lift have just opened. Inside stands your perfect, prospective business investor. It is the chance of a lifetime. You have, though, a mere 60 seconds to convince them of your proposition – the opportunity to buy into your advisory firm. So what will make your story compelling? By definition, your ‘elevator pitch’ has to be short. It must be succinct. The hook, however, will be the clarity with which you explain what you do and your firm’s actual achievements, rather than an outline of your aspirations. Arguably, the same approach will be equally effectiv...