Tech review: A bit clunky, but they'll all be doing it soon

TECH REVIEW

clock

It wasn't all plain sailing for the lang cat's Mark Polson when he test-drove Axa's Self Investor service, but there's still plenty there for the money-conscious…

It has been a little while since we looked at a mainstream provider in this column, but since our original subject asked for a little more time to get some new functionality live before going under the spotlight, let’s put that right. The recent launch of AXA Self Investor, the lifeco’s service for smaller and self-directed clients, has come as AXA is having a bit of a ‘moment’. Sales are up by 11%, assets on Elevate now sit at £4.3bn, and it just came top of the Platforum quarterly leaderboard for the first time. Losses for the operating company increased to £33.5m, but who’s counting? ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Clive Waller on platforms sector change and a new sponsor for the Vanguard UK Platform Awards

Clive Waller on platforms sector change and a new sponsor for the Vanguard UK Platform Awards

The Vanguard UK Platform Awards in association with The Platforms Association

Clive Waller
clock 04 March 2026 • 2 min read
Vanguard to sponsor UK Platform Awards

Vanguard to sponsor UK Platform Awards

Professional Adviser continues as media partner

Professional Adviser
clock 04 March 2026 • 1 min read
Perspectives on platforms and progress – past, present and future

Perspectives on platforms and progress – past, present and future

'Platform providers need as much input as they can get if they want to stay ahead of the curve'

Steve Andrews
clock 19 February 2026 • 4 min read