Tech review: marks out of ten, please?

The idea of high concept pitching is not one which is pervasive in financial services, and certainly not in wealth management. To be fair, you can understand why. "It's Jaws in space!" and "There's a bus with a bomb!" sound a bit more exciting than: "It's a pension with targeted investment functionality which, although a SIPP underneath, behaves like a personal pension if you don't use self-investment." This week's subject, though, naturally has a great high concept pitch. It's Tripadvisor for IFAs, its name is VouchedFor and it launched about eight weeks ago. The idea of VouchedFo...