Making the most of marketing strategies

The retail distribution review (RDR) means many changes for advisers, but one area they may not have fully considered is the marketing element. The RDR offers an opportunity for advisers to update their marketing communications and demonstrate their competitive advantage, letting clients know exactly why they are the ideal partner. An effective marketing plan will help you build your brand profile, get more of the right type of clients you are after, and keep hold of the quality clients you want to keep. So, what marketing tips can you use? The website First impressions count for a ...