The Outperformance Series (#1): How to be truly persuasive


clock in association with Threadneedle Investments has put together a series of short videos by motivational speaker Alex MacPhail to help you make the most of your time with clients. This time: How to be truly persuasive.

MacPhail's third video explains how to ensure you get the right message about your services across to clients. What's it about? Why did London win the bid for the Olympics, yet lose the bid to host the World Cup? In this six-minute presentation, Alex MacPhail outlines how Sebastian Coe realised before it was too late that relevancy was the key to the Olympics bid. So why did England get it so wrong when applying to host the World Cup? Who is Alex MacPhail? Alex is an expert in the psychology of behavioural change. He assists organisations whenever they desire a step change in c...

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