Using tech to benefit from the gender directive

Protection providers are gearing up for a burst of interest in the run up to the implementation of the gender directive at the end of this year as women, in particular, look to take out cover to beat the imposition of higher premiums for their insurance requirements. There is likely to be a rush of advertising from assurers running up to the 21 December 2012 deadline looking to encourage consumers to buy now, with national newspapers’ money sections also recommending that consumers take advantage of premiums as they stand. This presents an opportunity for advisers, who can pre-empt th...