Making full use of platform technology

The global trend towards doing business online rather than offline is hard to escape. One cannot fail to have noticed that more and more people prefer to shop online, with the likes of Ocado for groceries and Amazon for books and DVDs. The flipside of this, however, is less positive for traditional high street retailers, with the BBC recently reporting that the proportion of shops lying empty in the UK had risen to a record high of 15%. While this will largely be down to a weak economy, the rise of the internet must also be an increasingly important factor at play here. A similar tren...