Ann Summers: Who says finance isn't sexy?

WHO SAYS FINANCE ISN'T SEXY?

clock • 1 min read

If you consider your day-to-day job as sometimes being a little prosaic, you could take heart from how well-known (and unprosaic) lingerie shop Ann Summers has referred to the industry in its latest marketing campaign.

The attached images are displayed in the window of the Wardour Street, Soho branch, and the campaign is UK wide.  So what's the thinking behind it?  A spokesman for the company said: "We are using tongue-in-cheek wit to take a swipe at the poor economy with slogans such as ‘Fund Manager' [the d in fund is scrubbed out]. "In this financial climate shoppers are becoming used to the doom and gloom of poor sales on the high street, however at Ann Summers we want to cheer our consumers up by allowing them to have a giggle at our windows."  

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Economics / Markets

'Discussion-worthy stuff': Chinese assets under pressure

'Discussion-worthy stuff': Chinese assets under pressure

China has an 18% share of global GDP and only a 3% MSCI ACWI weighting

Chris Justham
clock 02 April 2024 • 2 min read
Why investors 'can't outrun' slow-moving demographics

Why investors 'can't outrun' slow-moving demographics

'Demographic change is a key megatrend'

Darius McDermott
clock 07 March 2024 • 5 min read
Spring Budget 24: Ten key takeaways from Jeremy Hunt's speech

Spring Budget 24: Ten key takeaways from Jeremy Hunt's speech

British ISA, Office for Budget Responsibility, tax cuts

Valeria Martinez
clock 07 March 2024 • 4 min read