Bargain! Why it may be time to sell protection on price

Packed shops in the January sales prove that people still love a bargain, despite the supposed age of austerity we are living through at the moment. I always find it amazing that after weeks of spending in the run up to Christmas, many people allow themselves just one day off, before heading back out onto the streets to find even more bargains. The relentless marketing machine of the retail industry fuels this spending spree with its promise of double discounts and ‘everything must go by Friday’, when of course we all know that the next sale will start on the Saturday morning. The des...