Product design - Time for a change

Figuring out a strategy for how you design and offer a disability-based protection product ten years ago was easier than it is today. Take critical illness products, for instance. A decade ago, there were a small number of new conditions, that providers or reinsurers had thought of, that consumers could add into their products. Since the first ABI statement of best practice was introduced for critical illness cover, matters such as future-proofing and improved standard definition wordings have taken over as the main improvements that critical illness providers made. If one is hones...