PMI open referrals: Bupa speaks out

clock

Bupa's open referral process has attracted criticism. In return, Dr Natalie-Jane Macdonald puts forward the case for Bupa

In today’s tough economic climate, consumers and businesses alike have to make difficult choices about how they spend their money. As a result, they demand better value for money, greater choice and higher standards from service providers, who in turn have to work harder to attract and retain customers. At Bupa, we have seen this in feedback from our customers: they value their health insurance, but cost is a significant issue – not only monthly premiums but also shortfall costs following treatment, which are the biggest cause of complaints. So members expect us to develop innovative sol...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Ipipeline expands Advanced Underwriting tool to whole of market

Ipipeline expands Advanced Underwriting tool to whole of market

Three further providers set to join

Jaskeet Briah
clock 01 September 2025 • 1 min read
Consumer Duty: Two years on – the protection impact

Consumer Duty: Two years on – the protection impact

Impact on the market and next steps

Jaskeet Briah
clock 01 August 2025 • 5 min read
Alcohol, Britain, one night stands and smartwatches… what does Gen Z really think?

Alcohol, Britain, one night stands and smartwatches… what does Gen Z really think?

'Listening to younger people is as refreshing as it is challenging. But ignoring it isn't an option'

Kevin Carr
clock 24 July 2025 • 4 min read