Bupa's open referral process has attracted criticism. In return, Dr Natalie-Jane Macdonald puts forward the case for Bupa
In today’s tough economic climate, consumers and businesses alike have to make difficult choices about how they spend their money. As a result, they demand better value for money, greater choice and higher standards from service providers, who in turn have to work harder to attract and retain customers. At Bupa, we have seen this in feedback from our customers: they value their health insurance, but cost is a significant issue – not only monthly premiums but also shortfall costs following treatment, which are the biggest cause of complaints. So members expect us to develop innovative sol...
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