Another stripe for our business: Why all Bluefin advisers must be ISO 22222

clock

Bluefin Wealth Management's Patrick Murphy explains why the firm requires all its financial planners to achieve the ISO 22222 standard.

Times are changing. Consumers need to have the confidence that their financial planner has not only got the right level of knowledge to do the job but also has the right skills, ethical values and experience to deliver their desired level of service. At this current time there are two main areas driving the direction of the financial services market place. These are: Treating Customers Fairly (TCF) and the Retail Distribution Review (RDR). Financial planners are striving to raise their professional standing as they appreciate that the application of knowledge gained while doing the jo...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advisers concerned clients are being misled by AI - research

Advisers concerned clients are being misled by AI - research

More than two thirds flag concerns about clients turning to AI for financial advice

Sophia Panayi
clock 04 June 2026 • 1 min read
Standing out from the crowd: WIFA entry tips from judge Gillian Hepburn

Standing out from the crowd: WIFA entry tips from judge Gillian Hepburn

'The number of outstanding entries always makes judging challenging'

Gillian Hepburn
clock 04 June 2026 • 4 min read
Advisers report under 50s make up growing chunk of client banks

Advisers report under 50s make up growing chunk of client banks

Under 40s make up almost a third, FE Fundinfo research finds

Sophia Panayi
clock 02 June 2026 • 2 min read