Retired police officers? Meet the advisers who target 'very' niche clientele

The traditional financial adviser used to be easy to describe: an everyman who dealt with the needs of clients from cradle to grave. But as the deadline to be RDR-ready gets ever-closer, some IFAs are increasingly looking to tap in to specialised markets. The explosion of searches for advisers online would seem to present an ideal opportunity for web-savvy IFAs to capture their niche. The truth, however, is more complicated. Online marketing has a role to play, but so too does the personal touch. Sometimes, finding your niche is easy. Paul Mullin is a former professional footballer wh...