Devise and conquer: how to enter the US ETF market

A crowd of foreign and domestic players are gathering at the doors of the SEC in the hope of cashing in on the continued growth of the world’s biggest ETF market. With the mainstream benchmarks already dominated by heavy-weight incumbents, new entrants will have to find increasingly innovative ways to establish a footprint. The US ETF market has a long way to grow: BNY Mellon predicts that US ETF assets will double to $2trn by 2016. BlackRock believes this will be achieved by 2013. Either way, the potential in the world’s largest ETF market is massive and presents an enormous opportunit...