Thurleigh: taking a broad view of the ETF market

How do you use ETFs in your clients' portfolios? We have always been big users of ETFs because we think costs are incredibly important and the statistics show how incredibly hard it is for active managers to outperform their benchmarks; ETFs are the best way of getting broad market exposure in the cheapest way possible. We use ETFs more as core beta but we trade our ETFs quite a bit when we want to make tactical changes. Our biggest positions are in iShares MSCI World GBP hedged and iShares MSCI Emerging Markets. How do you choose which ETFs to buy? We started off with iShares ETFs be...