Thousands of you pay to be listed in an online directory but, while they claim to make you more visible to consumers, are they worth the money? Rahul Odedra investigates...
Unbiased.co.uk What is it? Partially funded by product providers, it lists independent advisers only and is featured prominently on the Money Advice Service as a portal for finding IFAs. How does it work? Free for a standard advert, which features basic contact details and a Google map. For an enhanced ad, it is £299 annually and £29 monthly, with benefits including a website, email and social media links, as well as access to professional connections and a more prominent listing. Number of users About 15,000 IFAs, with 4,000 paying for ‘advanced' adverts. The site claims t...
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