Feeling the squeeze


In today's healthcare and protection market, it is difficult to choose how best to market your products on a budget - Philip Wood explains

The healthcare and protection market is becoming increasingly competitive as companies realise the importance of providing cost-effective healthcare solutions as part of their employee benefits package. As such, intermediaries are all vying for attention and the need to stand out from the crowd has never been greater. Recent statistics have revealed that in today’s ‘inbox culture’, we are each bombarded with enough data every day to fill 174 newspapers. Branding messages, marketing communications, public relations, adverts, direct marketing and emails and are all delivered on a minute-by...

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