Putting all the pieces together

The government, as quoted by the Treasury, wants to “restore confidence in the financial system and encourage people to take responsibility for their finances.” There are a number of initiatives in hand – one in particular is the recent Simple Financial Products consultation, aimed at creating an environment of understanding of the options available for finances. But is it as simple as developing a new basic product range? Perhaps the simplicity needs to come from the language used with consumers about the benefits of the product offering, which in turn reflects the need. FILLING THE ...