Has Aviva got its platform back on track?

To understand more about the Aviva Platform proposition AT8’s Mark Loosmore spoke to Anthony Rafferty, director of individual accumulation. Aviva had a bit of a false start in the platform market place which may be why it has been slow to regain momentum and has not sought a high profile at this stage. Back in 2004 it took a majority stake in Lifetime, publicly nailing its colours to the Lifetime Platform. On the strength of the Aviva backing many IFAs started to use this platform which in reality didn’t have the industrial strength to operate on a major scale. Despite significant...