ISA Special: Where is the hot money going?

The general feeling among providers is this year’s ISA season will be a strong one. A lack of saving opportunities elsewhere is proving a tailwind, as returns on cash deposits remain at an all time low.  Julian Webb, head of platform sales and DC business at Fidelity, says people have recognised cash investments are not going to achieve the income or growth levels they would expect, and are looking to the markets for better opportunities.  An increase in the ISA allowance has also boosted inflows, says Simon Hillenbrand, head of UK sales at Henderson.  Meanwhile, a swell in inve...