Interview - Ben Heffer

Despite a reasonably high profile there is a certain amount of confusion about what Defaqto actually does. In the main, advisers see it as the author of data tables and as a rater of products. Fair enough, as the firm is to be found monthly in COVER supplying a product analysis and Defaqto star ratings are to be seen in bank windows across the country, but this is not the entire story. Ben Heffer, as an analyst responsible for the life and protection sectors, attempted to clarify the matter, setting out his credentials as a market analyst. “Basically we have two other functions. We make ...