Keeping life rosy


How can the insurance industry address changing healthcare and wellbeing needs in the 21st century? Mike Benton suggests a radical change in focus

How has the insurance industry changed over the last 50 years? Or, perhaps more pertinently, how has it not changed? There have been enormous advances in technology which have dramatically altered the underwriting process. Distribution channels are unimaginably different from the days when the ‘Man from the Pru’ went knocking door to door. Seismic changes to life expectancy and human ‘risk’ have occurred in a relatively short period of time as most of us live longer, healthier lives. However, conventional health and life cover products have not progressed much since those far-off days...

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