Tech Review: Axa Elevate

Last week, we reviewed Nucleus and made much of its IFA ownership, so this week we turned to AXA Wealth’s Elevate platform to see how a provider-owned platform stacks up. The contrast is not as great as might be expected, because AXA treated the Elevate business as a separate ‘start-up’ entity from day one, enabling it to grow its own culture and its own set of rules. We met Martin Jennings, AXA Elevate’s managing director, who likened the approach to Microsoft’s launch of the XBox. Previously, Microsoft had entered the gaming market and failed to gain any traction: the culture was wr...