Gaining the lead

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The commoditisation of insurance and the economic climate is increasing the pressure on carriers to process claims cost-effectively. Larry Jacobson looks at how claims technology needs to be rethought to re-gain a lead in the market

The healthcare and protection insurance industry is operating in a challenging environment, with razor-thin margins and a constant struggle to generate consistent returns. The recession has stalled growth in the sector, while competition for market share becomes increasingly fierce. In response, insurers have three imperatives: trim their cost base, improve efficiency and grow by acquiring customers from competitors. One fruitful place to look to achieve all three is in the modernisation of the claims process. More efficient claims management has become a key initiative for insurers - to...

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