Should you be using a PR company?

Whatever has been said about the RDR, a fundamental benefit has to be that it has engendered a renewed energy among IFA firms to look at how they can better their businesses, in terms of efficiencies, practices as well as image and communication. The rise in external business consultancies and the initiatives being undertaken by groups such as Sesame, Simplybiz and threesixty Services to help IFAs become more efficient and better market their propositions, illustrates how important business improvement has become. There is a huge focus on this area both among IFA firms and in the media. ...