How to attract new business using Google

The success of sites such as moneysupermarket.com and moneysavingexpert.com prove consumers are online and actively seeking financial advice. With this in mind, and considering the pressures of the RDR, advisers must be visible to consumers using search engines. The internet plays a central role in the lives of people all over the world. In the UK, daily internet use is increasing year on year by 22 per cent, meaning 30 million UK adults now use the internet every day – twice as many as in 2006. At the same time, Google research suggests the recession has accelerated the country’s onl...