Head to Head: Axa's Martin Jennings on Elevate

Listening to IFA users on what they want from a platform and looking at the issues and challenges facing IFA businesses both now and in the years to come, has been fundamental for AXA in developing its Elevate platform. The financial services giant has not rushed to market with its wrap but has taken a considered and evolved approach to designing and building its proposition. Taking its time to assess the practicalities of the operational needs, the regulatory implications and the goals and ambitions of the IFA community, it has used the information intelligently to map out the direction...