Top tips: Make your website perform for you

While searches for terms such as 'independent financial advisers' may not exactly be setting the web alight, it is nevertheless crucial for IFAs to capture any potential business online. Here are our top tips to help you make the most of your web presence: Find the Keywords At the heart of search engine optimisation (SEO) are keywords. These are the terms potential clients are searching for and will hopefully bring them to a website. To find out what these keywords are, as well as the latest search trends, try Google's AdWords Keyword tool. Then make sure every page of the site has...