How to stand out from the crowd

Prospecting can be like love. We prefer people to fall into our arms instead of being dragged to the altar kicking and screaming. How do we get friends to approach you for business? Be ‘top of mind’, when they think of a financial question. Everyone needs to know three things: who you are, what you do and why you are good. These techniques will show you how to raise their awareness. People are busy. It takes effort to get noticed. In general, you need to ‘touch’ a person six times before you get onto their radar screen. One short letter or seminar strategies often don’t work. What ...