"Networking and breakfasts are best" - advisers share marketing secrets

Scott Sinclair
clock • 1 min read

We know things are often done a little differently in the US, but Cleveland-based adviser Ken Robinson has opted to use the very latest in social media to promote his business.

The certified financial planner (CFP) has penned a four-minute rap calming his investors about the market downturn and posted it on YouTube. Robinson would probably be exposing himself to public ridicule were he British, but the comments left by viewers are actually very complimentary. One writes, without a hint of sarcasm (Do Americans do sarcasm?): "What a brilliant way to purvey your valuable information." However, while advisers in the UK are yet to rap on camera and post the video for millions to see online, growing numbers are using other social networking media, such as Faceboo...

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