A third party priority

Even without the current market conditions, effective customer service is an aim shared by almost every truly successful organisation, from the cornershop to the multi-billion pound insurance company. Such organisations focus on the customer experience because excellent service combined with a proven product will lead to increased profitability. Everyone recognises good service when they see it or experience it. Yet for many businesses and organisations service may simply be expected and thus taken for granted in terms of training staff or building customer service principles into the bu...