Questions to ask about… Snow sports

clock

Winter sports are growing in popularity and have diversified into different forms. Charlotte Bayley assesses the underwriting ramifications

With the winter months drawing closer, underwriters can expect to receive applications from winter or snow ‘sports’ enthusiasts who head for the slopes annually. These recreational activities have been increasing in popularity in the UK, with the snow sports market witnessing a continuing growth last year. The availability of ‘budget’ flights has made it more affordable for winter sports participants. In addition, the continued development of artificial snow slopes in the UK has increased the accessibility to the sport. Furthermore, we must not forget the popularity of the Scottish mount...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Guardian launches two critical illness products

Guardian launches two critical illness products

Focus on cost and quality

Cameron Roberts
clock 08 June 2026 • 2 min read
Kevin Carr on AI: I don't think we've even seen the tip of the iceberg

Kevin Carr on AI: I don't think we've even seen the tip of the iceberg

'The technology is evolving faster than many of us can imagine'

Kevin Carr
clock 13 May 2026 • 4 min read
Life insurance: Complexity vs cost and the confidence gap

Life insurance: Complexity vs cost and the confidence gap

Complexity and uncertainty create frustration for consumers and operational drag for advisers

Kevin Carr
clock 30 April 2026 • 4 min read