The evolution of wrap platform technology

The introduction of Personal Accounts planned for 2012 highlights the ongoing need for the end user to be at the core of any investment strategy. The challenge faced by wrap platforms is that of maximising convenience, while keeping the price right. Corporate schemes will potentially introduce a new target demographic of employees to wrap platforms, and advisers can use them to build a relationship with customers and manage their investments across the lifecycle of their retirement. As this shift occurs, there will inevitably be winners and losers, depending on who most accurately unders...