Better Business: Settling the online/offline debate

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Continuing his exclusive series for Professional Adviser, Mark Loosmore from technology consultancy AT8 Group analyses product and fund tools for advisers. This week: Synaptic

Following our reviews of a range of planning tools and various T&C systems, we are now looking at some of the product and fund research engines that I believe will have an increasing role to play in the post-RDR world. This week we review Synaptic, one of the longest running solutions in this space. Indeed, Synaptic has an impressive pedigree, having been set up in 1994 to provide product research systems, and more recently, fund research systems to thousands of IFAs. In 2006 Synaptic was bought by Capita and integrated with Capita's other acquisitions of Webline and Quay. Move to onl...

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