Attention to detail

A colleague of mine often refers to equity release as the "fourth emergency service". It is such an apt description because a good adviser should never forget that his primary duty of care is towards addressing the needs of the public, in this case the elderly, often impoverished, homeowner. As with other members of the emergency services, when communicating with people, an adviser should focus their attention totally upon meeting immediate concerns, in this case the client's financial needs. When giving advice, an adviser must close their mind to everything else - not an easy thing to do ...