From underqualified and underperforming to understanding

clock

A large proportion of the protections sales force is underqualified to sell protection in a market offering huge opportunities, says Richard Verdin

Times, they are a-changing. Mortgage applications are at their lowest level for five years, unemployment is on the up, and the protection gap remains, for the fifth consecutive year, at £2.3 trillion. Whether the gap is actually £1, £2 or £3 trillion doesn't really matter, it is a very big number which, for the entire financial services industry, is both an indictment of past failures and points to one of the biggest opportunities we have. Unlike the pensions gap peoples individual protection gaps are more easily solved and at a much lower cost, if only we knew how. There is great int...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Advisers predict growing protection demand

Advisers predict growing protection demand

Rising costs is the biggest challenge

Cameron Roberts
clock 26 February 2026 • 1 min read
Pure protection in focus: FCA market study raises regulatory expectations for 2026

Pure protection in focus: FCA market study raises regulatory expectations for 2026

Commission models and fair value under scrutiny

Joe Norburn
clock 20 February 2026 • 6 min read
Scottish Widows adds beneficiary nomination

Scottish Widows adds beneficiary nomination

For life policies

Cameron Roberts
clock 18 February 2026 • 1 min read