ETFs and the retail investor

  To a highly intelligent visitor to Earth from a distant planet, the low sales of ETFs to retail investors in the UK and Europe would seem most illogical, as a certain Vulcan might say.  After all, ETFs are a cheap, flexible and increasingly ubiquitous investment tool, so the fact that around 90% of their users are institutions and professional investors would seem odd, especially when in the US, retail investors account for around 50% of the ETF market.  The low cost of ETFs is a compelling argument for their use by retail investors, according to ETF supporters. Caroline Shaw, a ...