Meeting clients' needs

Equity release in essence is a relatively straight forward subject. There are fundamentally two products:lifetime mortgage and home reversion. Relatively straight forward, that is, if you know what they are. However, the real challenge is to ensure that consumers understand the pros and cons of the options open to them. I remember when our company was established, we quickly realised that there was a huge requirement for education in this market. Clients would make a decision on whether to proceed, or not, with a release of equity based on two criteria. The first being the suitability to ...