Equity release redesigned

Innovation in the equity release market has been strong over the past year or two, especially with new players in both the lifetime mortgage and reversion arenas. But where do we go from here? To create new products that will sell well obviously means the designers must look to meet specific consumer demand. However in the equity release market research with consumers is at best patchy, in actual fact it is almost non existent. Any research there is tends to concentrate on the end use for the money - new car, home improvements, holiday of a lifetime, rather than the structure of the liabi...