Getting the message out there

It's been almost a year since Aegon launched the first so-called third way product on the UK retirement market. With its guarantees and capacity for investment growth the launch of 5 for Life heralded the beginning of a new way for people to take retirement income. Before this would-be retirees only really had the option of annuities or drawdown when planning how to take their income. Third way products seemed to offer the best of both worlds by incorporating the guarantees of an annuity with the possible investment upside of drawdown. Over the next few months other participants entered the...