David Shelton , head of Strategic Marketing at Clerical Medical Investment Group offers some useful hints and tips to help intermediaries manage their business past short-term gains.
One of the most difficult challenges facing any business is finding time for long term planning. Indeed, the more turbulent the market, the more difficult this becomes, because there is so much to think about, there seems to be even less point in developing a plan for more than a few months ahead. Of course, it is in such turbulent conditions that planning becomes even more important, to avoid the business being buffeted from one market change to the next. However, plans must be sufficiently flexible to accommodate change when needed as well as structured to provide direction. A busines...
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