In part two of his series about internet marketing, David Elms , chief executive of IFA Promotion , points out inrermediaries don't need to develop ‘all-singing all-dancing' sites to have an internet presence.
The internet presents a great marketing opportunity for the IFA community and those IFAs yet to catch on could well lose out in the long-term. The good news is that you don’t need to be a computer whizzkid to create a web presence for your company. There are hundreds of firms that can help create a website for you at the cost of a few hundred pounds – in fact twice a year we supply our members with a free directory of suppliers they could approach. Where your input is important is with the content of your website. Too many IFAs believe that there is no point having a website unless it...
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